We’re trying to get a handle on audiences (let’s not use “the market”). Let me rephrase that:
How can we interest individuals in what we do, the documentaries we make and the questions we – or YOU – raise with them? How do we get people involved online and in person, and perhaps affect change? And how does this translate into a more sustainable business for filmmaking as a whole? That is what we want to be working on for the next 18 months thanks to funding from Creative Scotland.
Our colleagues in North America have been doing it as a matter of necessity. They have nurtured relationships with donors, individual giving and sponsorship for a long time. It’s tempting to focus only on how much money this might “bring” to a film. What is much more interesting is how “getting to know YOU” (one by one) can be an enlightening part of the whole process, deepening our understanding of the film and its need to exist in the world. Or, in other words, how and where do you want to meet your filmmaker?Read more