We launched the pay-it-forward concept with FUTURE MY LOVE at IDFA in Amsterdam a few months ago. This blog post about the thinking behind it was first published on the Huffington Post blog. We're republishing it here on the occasion of I AM BREATHING now also being available as pay-it-forward.
"To challenge economy is to challenge ourselves," says filmmaker Maja Borg. "It is far harder than complaining about the banking system." Maja's debut feature Future My Love tells a story of idealism and failure, looking at concepts for both our personal lives and society as whole. "Economy is a human relationship," states the film's tag line.
Contemplating the ideal of a world without money (or, respectively, a relationship without possessiveness), the film focuses on Jacque Fresco's ideas for an economic system in which goods, services and information would be freely available. Fresco's Venus Project (Wikipedia) and the related Zeitgeist Movement have hundreds of thousands followers worldwide. In charge of audience relations for Future My Love, I could possibly tap into a large existing community.
With a thought-provoking Scottish-Swedish co-production that has been critically acclaimed, toured international festivals for more than a year, and won a Green documentary award, what could possibly go wrong?Read more
Maja Borg's first feature-length film Future My Love has successfully launched at major festivals in Edinburgh, Copenhagen, and Tallinn. Ahead of further preview screenings in Glasgow and London, SDI's Agata Jagodzinska spoke to her about her journey in filmmaking which included a Bridging the Gap film.
When did you know that you wanted to make films, and what do you value the most in documentaries?
I’ve been making films since I was a child; I played with my friend’s video camera even before I had a television. When people asked me who I wanted to be when I grow up, I usually said three things: that I wanted to be a cobbler, a carpenter, and a filmmaker. I still have hopes to become a carpenter one day. Maybe not so much a cobbler any more…
Coming back to filmmaking, when I tell a story, the genre isn't important – it is finding ways of telling it honestly. Sometimes documentaries are the best way of doing that, sometimes they are not. There are some subjects you can’t quite tackle honestly with documentary. There are loads of reasons for it: you may be putting your subject at risk, or you may not be able to get honest answers out of people who are afraid of making themselves look bad. It can also be argued that by being in a situation with a camera, you are changing it…
"There are some subjects you can’t quite tackle honestly with documentary"
For me, the genre is very much secondary to the subject of the story. Therefore I don’t think I've made a single film that is a straight documentary. I find fiction quite limited as well, it is limited by your imagination. What’s great about making documentaries is that you need to respond to reality all the time. You can make a plan and you may even write a proposal about what you think you’ll find – and it’s wonderful how you always get surprised and have to deal with the fact that you can’t control what will happen. I really like that.Read more