A great opportunity for non-financial valuation

Michael Franklin is a doctoral researcher at the Institute for Capitalising on Creativity and an industry consultant at Film Business Research. He wrote this response to Sonja Henrici's proposal of a 'Triple Bottom Line in Film?'

MichaelFranklin.jpg

Sonja Henrici started a really interesting debate proposing a Triple Bottom Line in Film (TBL). The concept as I understand it involves adding social and environmental concerns, “people and planet”, to the profit bottom line. Sonja suggests the need for a template, or standard accounting practice that measures “actual cultural value”. One purpose of demonstrating “positive social action” or “positive audience engagement” is the gaining of rewards like “future investment, funding or sponsorship”. Reflection of a film’s impact additional to financial measurement is proposed as a potential avenue to satisfy funders and investors in the independent film business.

As Ben Kempas points out in comments on the post, the debate is timely given the attention on film funding in Scotland at the moment. Any institutional funding or investment for film must have a strategy behind it and underpinning such a strategy must be the intelligent use of data. As a consultant on the Virtuous Circle initiative of the Scottish Documentary Institute and an academic researcher dealing with this topic, I was kindly invited to contribute some thoughts. I am particularly focused on how the film market becomes digitally mediated through various metrics.

at-a-cat-called-frank_640.jpg

Amazing data visualisation of traditional metrics for film evaluation by Tom Evans (atacatcalledfrank) – could we do the same for social impact?

Clarity of Objective

There is great merit in exploring non-financial valuation frameworks for creative works. Documentary film is a perfect example and many fiction features could also claim similar worth. However, this is an area fraught with complexities and enticing tangential asides. A great deal of policy literature on public funding investigates attempts to capture the non-financial returns on cultural or creative investment. This is a broad topic that falls in and out of fashion, but is yet to define stable results. The BFI reported on cultural value of film in 2011 and the general topic continues to attract attention of institutions like the RSA. But if the aim of this initiative is a practical outcome, these wide debates are diversions and crucial distinctions need to be made to define a goal more narrowly.

Read more

Mum Goes Viral

duncan_views.png

Duncan Cowles, currently a volunteer in our team at Scottish Documentary Institute, made a video that, within 24 hours, had more than 350,000 views on YouTube. Can he teach us how to make things go viral?

Let me start off by saying that The Lady with the Lamp was a complete accident. It has been however, my most successful accident to date.

For those of you who haven’t seen the film here it is. (It’s only 3 minutes 49 seconds so if you don’t like it, you've not wasted too much time.)

On what was probably the only day I hadn't washed my hair in the entire year of 2010, my mum came into my bedroom to inform me that my bedside lamp was not quite up to house standards, and that I should invest in a new one. Unbeknown to her I’d been in the middle of filming what was (from what I remember) a really exciting video blog for my second year film at Edinburgh College of Art, Pooling Together

Anyway, I more or less forgot about the whole experience until editing where I re-discovered my mum’s interruption. I called my brother through to my room to show him. His reaction told me that at least those who knew my mum would appreciate the footage. So I took the film, at the time creatively named LAMP and showed my classmates and lecturer David Cairns alongside my hand-in piece.

“Should I bother putting effort into a film ever again?”

The general consensus was that it was miles better and more entertaining than the film I’d spent eight months making. “Should I bother putting effort into a film ever again?” I asked myself.

Showing my mum and some visiting family members was the next step. Safe to say they all (Mum included) got a good laugh out of it, and my Grandma suggested a new title, The Lady with the Lamp, named after Florence Nightingale. I was all set to attempt submitting to film festivals.

Read more

Triple Bottom Line in Film?

So here's an idea.

Last week I attended the Global Entrepreneurial Leaders conference, in short GEL, organised by the Scottish charity WildHearts and hosted by RBS in its campus-like headquarters in Edinburgh. As a filmmaker, it is rare to find yourself in the presence of politicians, billionaires, bankers, accountants, school kids, teachers, the third sector as well as an inspiring businesswoman from Uganda – at the same time. At the core of the conference was the idea of compassion in business and celebrating 'entrepreneurial spirit' in Scotland and beyond as a way out of economic and emotional poverty. 

GEL_Conference_TomHunter_640.jpg

How did I find myself there? A free ticket. Why I got that is less interesting than how GEL made me think and feel. Listening to WildHearts' thought leader and founder Mick Jackson (a former musician), to big-name representatives from RBS (Chris Sullivan), to the Scottish Government (John Swinney) and to Tom Hunter (pictured), digesting the discussion of entrepreneurship and values among business leaders, I got a sense that perhaps the film industry has a way to go itself, implementing 'compassion' in its processes.

Even I catch myself thinking, well, "I work in documentary, aren't we contributing enough 'compassion' or social impact, by just doing what we're doing?"

Read more

Ramallah Stories

Last week Noé Mendelle was at Encounters Short Film and Animation Festival, presenting the best of our STORIES series – short films coming out of intensive documentary workshops we've run with British Council in the Middle East. And it brought back her memories of going to Palestine for the first time for the RAMALLAH STORIES and DOC EXPRESS workshops.

Ramallah-Stories_shoot-2_Isra-Odeh_640.jpg

Photo: Isra Odeh

As you may know, in order to reach Palestine, you need to go through Israel.

First thing to do for myself and Flore was to get new passports. Travelling with our stamps from past trips to Libya and Algeria, that will not do. However much you prepare for such trip, it is never enough.

Tel Aviv airport is a spacious and rather subdued space: dull architecture, sparse images and whispered sounds. Of course, extremely well organised and controlled. At passport control, we get questioned about the purpose and destination of the visit before getting allocated a visa. My questioning was brief, and quickly assumptions were made about my "Jewishness" due to my name. Flore on the other hand had to sweat a bit more.  It was only at control number 2 that we both realised that had been given different visas. Mine got me through with a smile and a nod, Flore was once again questioned. On the return leg of our journey, it was even more accentuated. Every time, Flore's luggage had to be thoroughly checked, and she got questioned while I was receiving apologies for the delay. At the last check I was swiftly directed to the luggage X-ray for Israeli people while Flore was taken to a different queue, hidden from mine, and once again had to go through the rigmarole of more questioning and checks. Nothing threatening – but by the end of this trip we learned enough about Israeli psychological games at first hand to shift from feelings of sadness about the conflict to anger at this constant reaffirmation of their power and occupation.

Read more

"Show, don't tell"

To support the opening of our new Bridging The Gap call we are publishing blog posts from the four filmmakers selected in the previous call. They will give you tips for a good application.

Valerie Mellon is a documentary filmmaker based in Glasgow with a special interest in bringing science to new audiences. After studying biomedical engineering at London and Cambridge, she has spent ten years in radio and television production, primarily at the BBC, making programs such as Dragons' Den, The One Show, Men of Rock, Addicted to Pleasure and the Grierson Award and Scottish BAFTA winning After Life: The Strange Science of Decay. Inorganica is her first film-festival short.

Valerie_Mellon2.jpgScience and filmmaking have always been important to me. Inorganica is about a Glasgow-based scientist who is trying to create life in the lab from scratch. If he succeeds he will have discovered how life on earth could have started. It has implications for design and engineering and throws up all sorts of religious arguments and questions. It's a topic that affects all of us and I felt it was an important story to cover as it happened.

So that's my first tip for choosing a story – make sure that you will definitely see something change during the two months you plan to film. Find a story that fascinates you. Then in your pitch document, make sure you explain why this film absolutely has to be made, and why it has to be made now.

When I applied for Bridging The Gap I wasn't sure that I'd get to make the film, but I was hoping to be chosen to attend the workshops. They were fascinating and extremely useful because you get to work with all the other participants. There were filmmakers from lots of different backgrounds, with different skills, coming at life and filmmaking from different angles. All the shortlisted ideas were developed and refined with the help of very experienced directors and producers. Scottish Documentary Institute will surround you with the best people available. And my next tip is simply; let them help you. Film is a collaboration of lots of ideas and different people's passions.

The final pitching day is very intense – by then you've been thinking about the film non-stop for some months and you only have very short time to let it all out and explain it all in a coherent way. You’ll also have to convince the panel you can do it. Try and remember the thing that made you want to make the film in the first place. What first excited you about the subject? What are you really trying to say with your film? And what does it say about you and your personality?

Read more

It sure ain’t for the pension plan

Running up to the opening of our new Bridging The Gap call on 2 September we are publishing blog posts from four filmmakers selected in the previous call. They will give you tips for a good application.

Maurice O’Brien is a journalist-turned-filmmaker who has been making factual programmes since 2005. As an assistant producer he was a joint winner of the Grierson for Best Historical Documentary for 1983 - The Brink Of Apocalypse in 2008. Most recently he has been directing short films about culture and current affairs for the BBC’s Newsnight, One Show and Culture Show programmes. 

maurice2.jpg

I was actually a failure at Bridging The Gap the first time I applied. Though I made it through to the last eight, attended various workshops and even made a trailer for the proposed film, ultimately I didn’t get the funding to make it a reality. Pretty disappointing: but I got so much out of the experience I decided to apply again last year with a different project. 

Being realistic definitely helps… The first project I had pitched was about a beaten-up old passenger ferry that sails around Lake Malawi, which was always going to be a bit of a stretch in terms of both budget and also convincing the commissioning panel of my personal connection to the story.

Buffalo Dreams premiered at Edinburgh International Film Festival, and is now hopefully going to start travelling around the world. It deals with the many obstacles faced by a family who aim to become Scotland’s first commercial bison farmers. My reasons for making it were partly inspired by my farming roots back home in Ireland.  But for me, the film is also about how far we can afford to go to make our dreams a reality – something I think all filmmakers ask themselves at times.

I’ve always been worried that filmmaking would become ‘just a job’, a career path rather than a passion, which is surely the reason we all get into this crazy business in the first place (hell, it sure ain’t for the pension plan).

The beauty of Bridging the Gap is the creative freedom it provides, the encouragement to think 'widescreen'. To imagine your film playing in a cinema is to approach it in an entirely new way. 

Yes, it probably helps if your proposal has key words like ‘journey’, ‘jeopardy’, ‘conflict’ and so on… but think about the potential for magic as well. What imagery are you going to put up there, what feelings do you want to evoke in that captive audience? As I realized during some of the workshops, it’s about inciting curiosity and emotion rather than offering up simplified answers. 

Filmmaking is all about posing questions, you just have to ask the right ones...

Read more

Tough choices for Being Ginger

Scott Harris came to Scotland four years ago to pursue an MFA at the Edinburgh College of Art. He previously specialized in short observational documentaries but is today releasing his first feature, a personal doc called Being Ginger. Rather than attempting to screen at film festivals or sell to a broadcaster, he is releasing the film for sale directly on his website. 

BeingGinger__still_1a_640.jpgWhen the Scottish Documentary Institute approached me to guest blog for them they suggested I might write about why I'm doing a direct release of my new documentary "rather than the festival game." The simple fact that they'd call it a game is a big part of why my film won't appear on the film festival circuit.

Instead, Being Ginger will have a joint premiere at the world's two largest redhead festivals (this weekend and next) while simultaneously being available for download direct from my website (today).

I should start by saying I'm not quite sure how I should present this. Which is to say that I am mindful of my tone. While I want to be accurate and honest, I don't want to sound bitter and angry, because I'm not. But I also don't want it to seem like this has been easy, because it's been anything but.

I'm a relatively young filmmaker, just 32 years old. I graduated from the Edinburgh College of Art two years ago with an MFA in Film. Being Ginger is my first feature. My graduation film was a 23-minute doc by the same name. It was about my experience as a redhead and my quest for love. If I may be allowed to say, it was charming, warm, and painfully honest. It screened twice, first at the college's degree show, then at a special industry screening, and both times it brought the house down. I had lofty expectations when I sent it to festivals, 35 in all, but I was nervous. Previously, I'd been very proud of my first year film only to see it rejected by every one of the 80 festivals I applied to. I privately told my friends that if the same thing happened this time I was done making films. I didn't see the point in trying to bang my head on the door hoping that someone would let me in. One friend, an industry professional who has been extremely successful with several short docs and was at both screenings, told me not to worry: "There is no way a film that gets that kind of reaction from an audience won't get picked up by some big festivals."

I sent it to most of the usual suspects, plus a few smaller festivals, and it was rejected by each and every one. A handful gave me feedback, and while I won't name names, some told me the film was just too long to program, which is fair (but they had all programmed longer shorts). Two others said there was no audience for a film about redheads.

"No audience for this"

While the film was still out to all these festivals I began to think that I had really only scratched the surface of the topic, and that I could go much deeper, so I decided to turn it into a feature. The original short would essentially become the first act, and I went on filming. I approached several broadcasters and numerous pitching forums but no one was interested. I tried not to take it personally, I was aware that there were an incredible amount of more experienced filmmakers out there, which makes it a very competitive market. Also, I have no problem admitting that for some people my film is just a hard sell. They don’t understand what it’s really about, and some people don’t want to give it a chance. You see it isn’t really a film about my hair at all, my hair is just a MacGuffin of sorts. The film is actually about something much more universal. It’s about being different and never feeling like you belong.  It’s about not having any self-confidence.  It’s about trying to get over the effects of bullying that went on long ago.  Not red-hair bullying, which most non-redheads think is funny, but the kind of nightmarish stuff that you wouldn’t wish on anyone.

But if I say I’ve made a film about bullying I’m not going to reach the audience that I want. So I decided to approach the subject with humour. My natural audience is redheads, but my hope is that it will branch out from there...

Read more

Remember feeding the penguins?

Running up to the opening of our new Bridging The Gap call on 2 September we are publishing blog posts from four filmmakers selected in the previous call. They will give you tips for a good application.

Felipe Bustos Sierra is a self-taught filmmaker with Belgium-Chilean roots. He is born to a journalist who was an exile of Pinochet’s military coup. This spurred him into making his Bridging The Gap film Nae Pasaran.

Felipe.jpg Remember that instant on your first day of work – when someone asked you to froth some milk, check the gate or feed the penguins – and you realised: 'I don’t know the first step to any of this!' That thought never seems to go away when making a film.

Collaboration is key, especially with more experienced filmmakers. Bridging The Gap offers a depth of experience, a wide network of collaborators within the Scottish Documentary Institute and beyond at each stage of the story, and allows you and each participant to become mirrors for each other’s projects.

After three short films done on little to no budget, it was comforting (I use 'comforting' lightly, as comforting as filmmaking gets) to be part of an established team backed with a respectable budget. Nae Pasaran required access to many eyewitnesses, the use of specific archival footage and music, hibernating classified documents, and three minutes of 3D animation. The support from the Scottish Documentary Institute unlocked doors to new techniques, earned the trust of contributors almost instantly, and secured the help of dedicated researchers.

It’s far from over as the film is now being submitted to festivals by SDI. More doors, new doors, and a more confident boot to open them.

I am now researching a larger film on the solidarity movements for Chile in the UK and their relevance today and looking forward to seeing how Nae Pasaran is received outside of Scotland. It is going to be seen throughout the UK in September as part of the commemorations for the 40th anniversary of the coup in Chile, and that alone is worth everything.

I would suggest these things...

Read more

Tips for Bridging The Gap applicants

We are getting ready for a new year of Bridging The Gap. Running up to the opening of our call on 2 September we will publish blog posts from four filmmakers selected in the previous call. They will share what it means to be Bridging the Gap alumni – and give you tips for a good application.

The first post comes from Genevieve Bicknell, an artist and filmmaker based in Edinburgh who came to film by way of social anthropology and then painting. Her work explores themes of family, memory and of how we relate to others and to ourselves. 

Genevieve_sm.jpgIt's hard to express just how great an experience Bridging The Gap was. We got in-depth feedback on our projects from top international filmmakers, the expertise of the Scottish Documentary Institute whenever we needed it, both creatively and business-wise, and we were able to pay people to work on our films (I even had enough left over to pay myself). This mixture doesn’t happen often, so to my mind it's pretty special.

It is a lot of work, especially if you are trying to balance it with another job. During the editing stage of Swallow I felt like I was working on it every minute of the day and I regularly hated the film. But that's a normal process for me and even in the depths of despair I never regretted applying.

Thinking back, it was the sharing of ideas with the other participants and later my crew, that really made the experience so worthwhile. There was such commitment and energy and support, it was a very exciting process to be involved in. I discovered that many had applied to Bridging The Gap before and so perseverance definitely pays off, it's probably a matter of finding the right project.

I applied just after finishing my Masters and still felt very uncertain about my abilities, but now I’m beginning, on occasion, to call myself a ‘filmmaker’. My next project is with SDI again, making a 15-minute film about the Commonwealth. I’m also starting an experimental collaboration with friend and filmmaker Matt Robinson. 

Here are my tips... 

Read more

Putting the Edinburgh back into EIFF

What a year it's been for us at the Scottish Documentary Institute, premiering three features internationally, starting with Maja Borg's Future My Love (93') world premiere at last year's Edinburgh International Film Festival (EIFF) which set it off on a great journey around the world, to more than ten countries so far, and counting.

Then we launched Pablo's Winter (76') by Screen Academy's graduate Chico Pereira (shot by Julian Schwanitz) in Leipzig, Amsterdam and Glasgow before opening MoMA's Documentary Fortnight  (Museum of Modern Art, NY) in February this year. It has continued on its international journey, picking up multiple awards in the process.

Since November 2012, I Am Breathing (73') by Emma Davie and Morag McKinnon has been making the rounds in over 14 countries after its IDFA competition world premiere and is now launching at EIFF on 20 June, on the eve of our big Global Screening Day in aid of MND awareness. You can book tickets here or arrange home or community screenings (outside of Edinburgh) here.

But that's not everything by a long mile at this year's EIFF. Edinburgh filmmakers are on fire! EIFF will also host the UK premieres of these fine films (click on the titles for ticket links):

Read more


I AM BREATHING
FUTURE MY LOVE
PABLO'S WINTER
STEM CELL REVOLUTIONS

connect

get updates